How to Leverage Your In-House Technical Teams Friday, September 5, 2025 · 9:00 AM – 12:00 PM (PT) Santa Clara Convention Center, CA
Let’s trade strategies on how your marketing team can leverage the expertise and knowledge of your in-house technical teams, so they are actually talk-the-talk when engaging developers.
Panel 1: Marketing among the Engineers Technical experts are often wary – and can be outright hostile – to members of marketing teams, even within their own organizations. They’ve been burned by the false promises, pushy tactics, and poorly appropriated developer culture promoted by organizations more concerned with hitting sales numbers than delivering value. Successful marketing teams learn to bridge these gaps in order to deliver more authentic messaging and developer experiences that directly address the needs and concerns of this audience. Our panel of experts will share the tactics they have used to reach across the technical chasm to build productive relationships both with their internal teams and their technical customers to better inform their marketing efforts and build trust that delivers long term returns. Panelists: Michael Ortega, Head of Marketing @ Predibase Tal Sacharov, Director of Marketing @ Aurora Labs James Le, Head of Developer Experience @ Twelve Labs
Panel 2: Thought Leadership - Marketing's Most Powerful Tool To be a technical expert is to be an eternal student. Engineers who allow their knowledge to languish see their careers diminish with time. There is a constant need for clearly communicated technical knowledge that helps developers not only move forward in their career, but expand their knowledge of how everything works to satisfy their constant curiosity. Marketers who create a platform for the technical experts within their organizations to share their knowledge with peers see a halo effect around the rest of their marketing efforts that makes everything they do seem more authentic and valuable as a result. In this panel, we’ll hear from experts who have developed thought leadership programs within their organizations to elevate technical experts in their communities as they share the results of their work and best practices for helping you and your team put thought leadership into effective action.
