Developers don’t want to read your API documentation. Yet too often, teams still rely on static docs, outdated Postman collections. In modern, fast-moving environments, that just doesn’t cut it.
This talk explores the shift from documentation-as-text to documentation-as-experience. We’ll cover the pitfalls of traditional API docs, and walk through practical, developer-friendly alternatives—like live sandboxes, executable notebooks, embedded tests, and self-validating examples that evolve alongside your code. You’ll learn how to make your API docs dynamic, interactive, and accurate by design—not after the fact.
Whether you’re building a public developer platform or internal APIs, this session will give you real strategies to reduce integration friction, cut support load, and create documentation that developers actually want to use.
APIs weren’t built for humans. But experiences are. In this keynote, Chris Hood challenges traditional API design models and introduces experience-based API design. This approach begins with user intent and adapts to how people and machines interact with systems today. Learn why naming conventions matter, how AI is changing who consumes APIs, and how the FLEX design model enables dynamic, on-demand APIs that respond to consumer intent and context. These adaptable interfaces do more than support the customer journey, they evolve with it.
Chris Hood is a strategist, author, and keynote speaker who has become a pivotal thought leader in customer success, APIs, and digital strategy. With over 35 years of experience, he has helped organizations align technology with business goals. Chris built his first API platform in... Read More →
